ESPN’s corporate blog posted the companies new endorsement policy yesterday.
First, it is incredible to think that companies want to have a sports personality endorse their products. It’s a television personality. Although, I’m sure the major networks have similar policies, I don’t think as many companies are knocking down Brian Williams door. Then again, with his $8 million salary, he doesn’t need it.
I’m thinking this one is going to more heavily effect the women of ESPN.
First, we look into the policy. The baseline for the guideline is that all talent must get ESPN’s permission in advance of accepting any endorsement. Additionally, the policy outlines three categories of endorsements that are not permitted, and some potential categories which could create issues.
Yesterday Molson Coors’ inked a deal to become the official beer of the NHL. The deal is the largest corporate sponsorship in history of the National Hockey League. It is valued at almost $400 million and has a term of 7 years.
