sports marketing

Under Armour Attacks Nike, Adidas With Anti-Kobe, LeBron And Howard Campaign

The “sneaker wars” are getting juicy once again. It’s upstart Under Armour that is now taking aim at the big boys. Nike and Adidas have undoubtedly already had a scare put in them by UA.

Check out a video of UA’s latest commercial:


Bruins Organization Destroys Tampa Bay Fans

A number of these signs popped up around the Garden this past week. Tampa Bay radio personality Mike Calta (102.5 FM) urged his listeners to call the Bruins marketing department in protest. Yesterday the Bruins removed the offensive signage.

I’m shocked that the Bruins went this route. At the same time, it’s quite the interesting approach to take.

The copy on the signs goes pretty hard at Tampa Bay fans. In fact, so much so that I wasn’t sure this was real when I saw this first picture above. However, we’ve got some more that seems to prove the authenticity:


The UFC’s Innovative Twitter Policy

Yesterday the UFC announced that it would be providing bonuses to fighters based on their effective use of twitter. Specifically, UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus.  The three winners will be based on three separate criteria. First, who has gained the most followers since the start of the quarter. Second, who gained the highest percentage of new followers. And last, who penned the most creative tweets in that particular quarter.

This is a great way to make sure that the UFC’s talent is interacting with the UFC’s fans.