I highly recommend even the non-soccer fan watch this new commercial from the inspired marketing minds at Nike. It really picks up at the 2 minute mark with the Ronaldinho spot, so stick with it.
The ad was done by writer/director Alejandro González. It was aired for the first time in 32 countries during Saturday’s Champions League final between Inter-Milan and Bayern Munich.
This is just the start to a massive campaign. Of course, the campaign is centered around the World Cup which starts next month.
For those who are not huge soccer fans, this type of epic campaign goes to show the reach that soccer has worldwide. Nike has historically been the master of capturing this massive market.
The other ‘Write the Future’ ads explain the point of the campaign. Your own actions and hard work can lead to success. At the same time, there are some that are purely entertaining.
