For real; the Backstreet Boys will sing the National Anthem at the Trop in game 1 of the World Series. This would be an unpopular choice for most sports fans 10 years ago when they were relevant but now it is just a utterly bizare choice. And the man resposible for this is… Darcy Raymond.
Darcy can be found here on the book or here on linkedin so you can message him and ask him why in the world he made this choice. I have already done so–and of course, I will post any response I get.
Here is Darcy’s bio from the Rays website, highlighted are the ridiculous parts:
Darcy joined the Rays in January 2006 in the newly created position of Vice President of Branding and Fan Experience. He is re-sponsible for developing a breakthrough fan experience at Tropi-cana Field, as well as overseeing the team’s branding strategy.
Nicknamed “D-Ray”, he has extensive consumer products and branding experience includ-ing five years with Procter and Gamble, the last two as a Brand Manager. He also led all marketing efforts as Vice President of Marketing for Mamma.com, a search engine company. In the summer of 2005, he developed marketing plans for Warner Home Video.
Darcy has an MBA from Harvard Business School. He also holds a Bachelor of Commerce from Concordia University’s John Molson School of Business, in Montreal.
A proud native of Montreal, Darcy is fluent in French and was a hardcore Expos fan.
What is the “break-through fan expereince” that is taking place at Tropicana field? Where the cowbells this fuckers idea?
